The original packaging solution for Šuran wines from Rovinj depicted the microbiological activity of the soil and won gold at the European Design Awards.
The European Design Awards competition proved successful once again for the Tumpić/Prenc Studio for Visual Communication, in whose vision we also participated by printing the label for the packaging of Šuran wines from Rovinj. These wines, prepared according to biodynamic principles of agriculture, have earned a special status due to their distinctiveness.
The idea behind the label by the Tumpić/Prenc Studio precisely relies on this crucial characteristic of enriching the soil with natural preparations that significantly increase the microbiological activity of the soil, which is presented through layers of soil depicted on the label. In this design, microorganisms are represented by letters from a quote in which Italian scientist and activist Carlo Petrini calls for ecological awareness, criticizing mass food production. However, the consumer is offered a magnifying glass integrated into the lid of a specially designed box in which the bottle is placed.
Considering that the text on the label itself is minimized to the maximum and difficult to read with the naked eye, the quality and precision in printing have become particularly evident. The entire story of biodynamic farming and ecological awareness is further complemented by the choice of material on which the label is printed. It is a natural material with a high percentage of recycled fibers, produced from cellulose pulp that comes from a controlled and responsible forest cultivation chain.
The shared ecological vision of Šuran Wine and the Tumpić/Prenc Studio was also recognized at the Europan Design Awards, which has been evaluating the best design achievements on the continent since 2007.
The selection is unique in that the jury is not comprised of professional designers, but rather critics, editors, and authors from several European countries who write about design.
This prestigious competition received entries from 34 countries this year, and the jury evaluated 212 nominated works from 27 countries.
