“Živjelo prijateljstvo” – A Box Full of Wine, Music, and Friendship

When Ivica Matošević first shared the vision for the “Živjelo prijateljstvo” initiative with our founder, Milan Klanjac, Milan’s immediate response was: “Consider the printing our contribution.”

When Ivica Matošević first shared the vision for the “Živjelo prijateljstvo” initiative with our founder, Milan Klanjac, Milan’s immediate response was: “Consider the printing our contribution.” He was eager to play a part, however small, in this beautiful story of friendship bounded by passion for music and wine, and recounted the tale to our team with palpable enthusiasm, ensuring that all six exquisite labels, crafted by artists from Zagreb, Belgrade, and Split, were meticulously printed in Etikgraf.
The “Živjelo prijateljstvo” initiative, conceived by Ivica Matošević as a tribute to his late friend Vlada Divljan, frontman of the band Idoli, blends the world of music and wine, celebrating a friendship that defies the boundaries of this earthly life. Launched in May 2023 to commemorate Divljan’s birthday, this special collection contains six of Matošević’s finest wines: three of Grimalda red, two of Grimalda white, and one Antiqua. Each bottle is graced with a label uniquely inspired by Divljan’s music, the work of artists Maja Bosnar, Jana Oršolić, Svetlana Volić, Maja Rožman, Katarina Juričić, and Ivana Grimani.
Importantly, besides being a tribute to the enduring power of friendship and creativity, this project has a philanthropic aspect. All proceeds from the sales are dedicated to the Glazbeni laboratorij Rovinj, and funding the essential equipment for young musical talents of Rovinj.